Objective. To determine:
• Product name
• Best market for product launch
• Advertising message
• Services offered to users
Strategy. iThinkWhat decided to eliminate guesswork and used
Result. After 6 weeks of
testing iThinkWhat
conclusively decided based on data, not hunches, to launch:• iMoo iPhone accessory
• Target young single professionals in NC and WA
• “What’s on your mind?” campaign tagline
• “Chemistry Meter” service
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© 2007 Ab Inventio, LLC | All rights reserved | Patent pending