1.Advertiser sets
messages to test.
|
iBrain … iThink … iMoo
… myND … iReadU … ?
Dating Service … Music
Sharing … Gaming … ?
“What’s on your mind?” …
“I know what you think” …
“Do you read me?” …
“Mind Me”… ? |
| Urban markets … Suburban
markets … East Coast,
West Coast … Midwest … ? |
|
2. creates
online ads targeting varying
demographics and
geographical regions and
measures response.
|
3.When statistically valid
data is accumulated,
automatically
stops online ads, analyzes
collected data and outputs
results.
|
|