PREPROVE was founded by Alex Bäcker and is a member of the award-winning ab inventio family of companies. ab inventio - The Invention Factory - is a place where we work hard to conceive, gestate, give birth to and raise great products. Click here to read our blog.

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Alex is also the founder of Adapt Technologies, an emerging leader in search engine marketing technology which has boosted the reach of Search Engine Marketing campaigns by up to 580% while simultaneously reducing their cost per action by up to 78%. Alex raised $10M in an oversubscribed round of financing with top-tier Silicon Valley venture capitalits, and served as Adapt’s first President, CEO and CTO, growing net revenues by more than 200% every quarter of his tenure as CEO, and continues to serve in Adapt’s Board of Directors. At a recent Search Engine Strategies show, Adapt’s product, SEM In A Box, was called “the most interesting thing going on at the show” by Google’s SEM Channel Manager, who also said that “he hasn’t seen this kind of innovation since bid management was introduced 4 years ago”.

Before that, Alex did a brief stint at McKinsey & Co. and held positions at the Department of Computational Biology and Evolutionary Computing at the Center for Computation, Computers, Information and Mathematics of Sandia National Labs, and the Biology Division of Caltech.

Alex holds a degree in Biology and Economics from MIT, and a M.S. and Ph.D. in Computation and Neural Systems and Biology from the California Institute of Technology, where he was awarded the Dean's award for "great contributions and outstanding qualities of Leadership and Responsibility" while a Fellow at the Sloan-Swartz Center for Theoretical Neurobiology, and where he founded or co-founded the CNS Journal Club, the Da Vinci Club and the Caltech Filmmaking Club.

A native of Argentina, Alex represented the country twice at the International Olympiads of Informatics. He has been an invited speaker at numerous conferences, including Search Engine Strategies and the Internet Merchants Association Annual Meeting, on diverse science and technology topics around the world.